Benefits of Good Site Design in Spreading Messages

It’s pretty much a given that a striking design gives you a better chance of catching the (highly limited) attention of a stray web surfer. And when you want to pass important messages that would rarely pique the curiosity of a normal web denizen, good web site design become all the more important.

Take humanitarian issues. We turn a blind eye offline, so it isn’t a surprise that we do pretty much the same thing online. But bring in a first-class design (heh, try to pull web designers on pro bono), and eyes might just linger a little longer on what you’re trying to say. Of course, there’s also the simple fact that good design implies good communicative ability - not just flashy images - and that CSS galleries like CSS Beauty and CSS Mania become a source of free traffic.

An excellent example of what I’m talking about? Project Rescue. Know anything about what they do? Probably not, so check out their site. You might stay just long enough given the site’s good looking, yet simple and effective design.